Just over the last couple of months, clean beauty brand Everyday Mineral’s released three new eye shadow kits, all inspired by the colors and vibes of different cities around the world.
Each ‘Makeup Diary’ features 8 limited edition shimmer eye shadows (plus a double-ended eye shadow/liner brush to help you apply them). The eye shadow formulas are all-natural, vegan, and cruelty-free, and also free of nano-particles.
After having the hardest time narrowing my cart down to just one kit (partly because I wasn’t able to find any swatches online – not even on EM’s website or Instagram), I ended up just going for it and grabbing all three.
So if you too are curious what the eyeshadows look like in each of the Makeup Diary kits, then keep reading!
Everyday Minerals Makeup Diary London Kit
The Everyday Minerals Makeup Diary London Kit was created to achieve “seamless, alluring, party-perfect looks” and features eye shadow shades inspired by the fashion-forward and vibrant spirit of London.
(Shown without their filter caps)
From top to bottom:
- trip for two – a soft pink-lilac
- thyme is on our side – a medium rosy-pink
- sugar cube, please – a creamy white
- no need for sunnies – a light muted lavender
- let’s get personal – a medium rosy-brown
- i’m a chocoholic, are you? – a deep cool brown
- cheers to the future – a deep cool purple
- cabbie ride – a deep blue-grey
The Everyday Minerals Makeup Diary London Kit includes a wider variety of deep, intense shades compared to the other kits. It was clearly built for creating dramatic smokey eye looks, with its two contrasting light base shades, two more ‘playful’ pink/purples, a warm brown transition color for the crease, and three very deep, intense shades for adding depth. I could see these shades working across all skintones – sheered out on lighter skintones, and built up on darker skintones.
Everyday Minerals Makeup Diary Austin Kit
The Everyday Minerals Makeup Diary Austin Kit includes a mix of warm and rosy neutrals inspired by the city of Austin, from its ‘stunning skyline, music concerts, to a leisurely afternoon at Hamilton Pool in the Hill Country’.
(Shown without their filter caps)
From top to bottom:
- y’all it’s GNO – a medium golden-olive
- shopping on congress – a light sand
- see ya on lamar – a light warm peach
- outdoorsy gal – a neutral taupe-grey
- on 6th street – a soft warm pink
- fishin’ for love – a deep cool brown
- don’t mess with texas – a soft cool pink
- canoe darling – a creamy beige
Out of all the kits, the Makeup Diary Austin Kit contains the most neutral, everyday wearable shades. Other than the two deeper browns, the majority of the shades are very light, and range from soft pinks, warm peaches, and a few neutral champagnes. I imagine this kit would work best for people with pale to light skintones, and/or who prefer very subtle eye looks.
Everyday Minerals Makeup Diary Venice Kit
The Everyday Minerals Makeup Diary Venice Kit features a mix of neutral and smokey shades, inspired by the “adventurously romantic” vibes of Venice.
(Shown without their filter caps)
From top to bottom:
- water taxi please! – a neutral rosy champagne
- venice film festival – a light grey
- sweets 4 my sweet – a deep charcoal grey
- penne for your thoughts – a medium cool pink
- morning bells – a cool purple over top of a taupey-brown base
- marvelous nude – a medium golden-brown
- gondolier gal – a pale yellow
- complimentary – a medium purple
Finally, the Makeup Diary Venice Kit is probably the most versatile out of all the kits. It has a nice mix of light to dark, and cool to warm shades. I imagine it would work well with all skin tones, and can be used to create both day and evening looks.
Everyday Minerals Makeup Diary Kits Review
For loose eye shadows, these offer an impressive amount of pigmentation, even on their own (without a primer). They start out on the sheerer side, then build up to nearly full coverage after 2-3 layers (though some of the darker shades require a bit more layering, and are best applied over a primer).
All 24 eye shadows in the kits contain shimmer, though it’s a very subtle amount – just enough to reflect light and add a slight sheen to the eye area, without being too over the top.
One thing I especially love about these shadows is their texture. The formula isn’t dry and chalky, but instead smooth, silky, and slightly creamy (thanks to the carnauba wax). They’re easy to apply and blend out using both your fingers or a brush.
Overall, as a first-timer to Everyday Minerals’ eye shadows, I’m very impressed with the quality of the shadows as whole – from their creamy consistency and buildable coverage, to the gorgeous, subtle shimmer. My favorite out of the three is the London kit – it’s a bit edgy and modern, and in my opinion, offers a more complete palette of shades.
I can’t wait to experiment with different looks using all the kits, which I’ll be posting soon, so stay tuned!
Have you tried Everyday Minerals’ eye shadows, or picked up one of these Makeup Diary kits?
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